PRESENTATION CHECKLIST

Figure 11-1 contains the list of the most important points I made in this book. The checklist that follows covers these points in somewhat greater detail. Please read them carefully and make sure they are clear to you. If you are in doubt, go back to the corresponding chapter and review it. Every point in this list is crucial to the success of your presentation.

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FIGURE 11-1: Presentation Secrets key points.

Story

Focus on the goal

Ask yourself the following questions:

  1. What is the goal? What am I trying to achieve?
  2. What does the audience need?
  3. Find the intersection between what you want and what the audience needs. This is the end of your presentation; this is where you need to lead your listeners.

What's the conflict?

Ask yourself the following questions:

  1. What does the audience want?
  2. What prevents them from getting what they want?
  3. Who will be fighting whom for what?

This is the second part of your presentation.

Organize the flow

  1. Design the introduction. What does the audience need to know beforehand in order to understand and appreciate your presentation? This might include the ground rules, the personal story, and the good news.
  2. State the goal and the problem.
  3. Present the solution. If your solution is multi-step, unify it using L.A.T.C.H.: location (visual metaphor), acronym (alphabet), time-based narrative, categorization, or hierarchy. Remember that ...

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