Storytelling for Audience Engagement
Take a moment right now and think back to a year ago. What’s the first memory that pops into your mind? What’s the first thing you can recall from 12 months ago? My guess is that whatever you remember, it’s tied to a strong emotion. It could be good, bad, happy, sad, or any of a million emotions in between. We, as humans, remember emotions first and details second.
As my all-time favorite quote from the great Maya Angelou states: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
This is why we tell stories. This is why ...