Chapter 5

Them

We present for one and only one reason—to educate, inspire, and engage an audience. If there were no audience, then you would be talking to yourself, and you already believe what you are talking about; so what is the sense? As we discussed earlier, you are on the stage to persuade the audience to join you on a journey; in essence you are there to serve their wishes, wants, and needs. But as I said, they can be a finicky group, and their needs must be attended to. First and foremost, as I have said countless times in this book, you must respect the audience and realize that each one is different and will have different expectations from you. They can be your best friend or your worst enemy; it is up to you how you choose to deal ...

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