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Presentation Thinking and Design by Ed Gruwez

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PHASE 2icon

THE LOGIC

What are you going to say?

CONTENT – LEAD – STRUCTURE

Online investing is hot. I was also thinking about giving it a try, so when I received an invitation from an online bank to attend a product presentation it didn’t take me long to make up my mind. I filled in the answer form and pushed the Send button.

The bank had lined up one of their best sales people to give the presentation. And he was a born speaker. With great enthusiasm, he gave us an entertaining talk that managed to make a boring technical product sound sexy and exciting. Banking had never been so much fun!

Everyone in the room – myself included – was ...

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