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Presentation Thinking and Design by Ed Gruwez

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Scrap the irrelevant, keep the essential

André, a friend of mine, has been a successful lawyer for years. We often exchange ideas about what it takes to make a good presentation. Because when you think about it, arguing a case in court is really just a presentation in a different form. One day we were discussing how much detail you need to use in your argument. André told me a story about when he was a young barrister, just starting his career.

He was defending a client whose case was pretty weak. The public prosecutor made a lengthy plea and demanded a heavy sentence. Things were looking pretty bad for the ...

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