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Presentations (HBR 20-Minute Manager Series) by Harvard Business Review

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Follow Up with the Audience

Your presentation is finished, and you’ve evaluated how it went. You can relax now, but not for too long. Even the most well- articulated ideas can evaporate into thin air if you don’t take concrete steps to make sure they’re implemented.

Of course, you should keep the promises you made during the presentation (“I’ll send those tables to you, Beth”) and correct any errors that came to light. You will certainly want to follow up on explicit directives you’ve given, such as asking the audience to report back to you about a key item within a specified time frame. But those are just the essentials. Other gestures can also make a big difference. These include:

 Sending thank-you notes to key attendees.

 E-mailing the ...

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