1. Planning the perfect presentation
What’s in this chapter for you
‘I’ve often come out of a business presentation thinking that I knew nothing more than when I started.’
– Ken Jones, sales manager
‘I often have to give presentations to colleagues – I hate doing it. I get tongue-tied, sweaty and sound terrible. Even if the idea I’m presenting is a great one, I somehow manage to make it sound really boring.’
– Jack Harvey, technical support assistant
How many times has your presentation been less than persuasive? What was it that let you down?
What makes a presentation persuasive ...