This Book is Not About Numbers—Honest!
The way you present says a lot about the way you think.
—Irwin Federman, venture capitalist
This book is not about numbers. This book is about presenting numbers, and doing it clearly, concisely, elegantly, and, most of all, effectively. This distinction between numbers and presenting numbers is critical, and to give you a glimpse of what's to come, let me ask you some questions. When doing quantation,1 have you ever experienced the following:
If your answer is yes to any of these questions, then you've felt the agony and frustration of poor quantation. If you've been one of the “victims” in the audience,2 then you've known the sinking feeling of watching a presenter's time and credibility painfully slip away.
Presenting numbers is the same as presenting any other information. If your ...