8 News and current affairs
News and current affairs has been an explosive growth area of broadcasting in the last decade. Radio and TV stations worldwide have discovered the public’s insatiable appetite for watching global events unfolding in the living room. And yet, perhaps already, the ubiquity of news is breeding contempt. There are about 250 hours of news broadcasting on tap in multichannel homes in the UK. An ITC study in 2002 showed that younger people, ethnic minorities and non-voters said it didn’t relate to their lives. Instead, it’s mainly the over-45s who are tuning in to news. The huge choice of viewing makes audiences, as the marketers would have it, more ‘promiscuous’ than ever. The advent of digital technology is breeding ...
Get Presenting on TV and Radio now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
