Book description
Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game in visual thinking and visual communication.
In this practical workbook, Ben Crothers provides loads of tips, templates, and exercises that help you develop your visual vocabulary and sketching skills to clearly express and communicate your ideas. Learn techniques like product sketching, storyboarding, journey mapping, and conceptual illustration. Dive into how to use a visual metaphor (with a library of 101 visual metaphors), as well as tips for capturing and sharing your sketches digitally, and developing your own style.
Designers, product managers, trainers, and entrepreneurs will learn better ways to explore problems, explain concepts, and come up with well-defined ideas - and have fun doing it.
Publisher resources
Table of contents
- Preface
- I. Presto Sketching Preparation
- 1. Introduction
- 2. Winning in the New Visual Age
-
3. Building Your Confidence
- Rediscover Your Pony
- Sketching Lets You Be the Creator You Used to Be
- Sketching Is an Extension of Your Mind
- Using the UST Model to Improve Your Confidence
- Sketching Is an Extension of Your Voice
- Sketching Is an Extension of Your Character
- Sketch Your Way to Confidence
- Let’s Get Our Sketch On
- Interview with Jacqui O’Brien
- 4. Getting the Right Materials
- II. Presto Sketching Techniques
- 5. Mastering the Basics
- 6. Tackling More Complex Objects
- 7. Harnessing Visual Metaphor
- 8. Visualizing Abstract Concepts
- III. Presto Sketching in Action
- 9. Bringing Out Your Style
-
10. Tackling the Problems
- Why All These Maps and Canvases?
- Understanding People with the Empathy Map
- Understanding Value Exchange by Using Value Relationship Mapping
- Understanding a Product Experience by Using Journey Mapping
- Understanding an Offering with the Value Proposition Canvas
- Understanding a System with Concept Modeling
- Understanding an Organization by Using the SWAM Canvas
- Understanding an Organization’s Place in the World by Using the PESTLE Canvas
- Interview with John Tutt
-
11. Designing the Future
- Rallying Around a Common Future with the Team Purpose Map
- Envisioning the Future State of Your Customers with the Superhero Booth Sketch
- Exploring Goals with the Build-a-Bridge Sketch
- Knocking Down the Barriers with the Goal Barriers Sketch
- Envisioning a Future Product with the Experience Canvas
- Bringing Future Experiences to Life with Storyboarding
- 12. Plotting the Course
- 13. Sharing Your Sketches with Others
- 14. Spreading Your Wings
- A. Concept-to-Metaphor Transfigurator
- B. Visual Pattern Reference-o-Tronic 3000
- Index
Product information
- Title: Presto Sketching
- Author(s):
- Release date: October 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491994283
You might also like
book
Calligraphic Drawing
Calligraphic Drawing, featuring the work of calligrapher Schin Loong, is a hands-on guide to modern penmanship …
book
Sketchbook
This book explores influential designers’ sketchbooks as a truer reflection of a designer’s thought processes, preoccupations, …
book
Observational Sketching
Discover the design, structure, and materials of all kinds of objects through observational sketching!
book
Cartooning: Character Design
Cartooning: Character Design offers step-by-step instruction on the basics of cartooning.