O'Reilly logo

Pricing: Segmentation and Analytics by Tudor Bodea

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

I would like to thank my coauthors, colleagues, and students who have helped me learn and explore this exciting topic. Special thanks goes to my wife Kathy, and daughters Grace and Tate, for their love, encouragement, and support.

—Mark Ferguson

I would like to thank my coauthors and former colleagues at InterContinental Hotels Group and Predictix for offering me the opportunity to work with them. I would also like to acknowledge the debt I owe to my family—I have become who I am because of them.

—Tudor Bodea

To all those who inspired and believed in us—we are grateful for all your support.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required