O'Reilly logo

Pricing: Segmentation and Analytics by Tudor Bodea

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Notes

Chapter 1

1. Brownell et al. (2009).

2. Ayers (2003).

3. Ayers (2003).

4. Goodwin et al. (2004).

5. Espey and Espey (2004).

6. Dalhuisen et al. (2003).

7. Fogarty (2005), chap. 2.

8. Gallet and List (2003).

9. Goodwin et al. (2004).

10. Fogarty (2005), chap. 2.

11. Fogarty (2005), chap. 2.

12. Espey and Espey (2004).

13. Tellis (1988).

Chapter 2

1. Cudahy and Coleman (2007).

2. Simon (1989), p. 30.

3. R Development Core Team (2011a); SAS Institute Inc. (2011); StataCorp (2009).

4. Little (1970); Lilien et al. (2007); Simon (1989); Wuebker et al. (2008).

5. Consulting and software companies such as CoreMatrix LLC and Tealeaf Technology Inc. provide their customers with such specialized services.

6. Gaur and Fisher (2005).

7. See the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required