CHAPTER 1

Hidden Energy

Unleashing Maximum Potential

Over a decade ago, IBM met a challenge that would have destroyed most businesses. IBM’s leaders, recognizing that the company could not sustain a viable future relying on the hardware that had made it a household name, initiated a complete transformation of the company from a hardware manufacturer to a global problem solver. Their new business model deployed smart teams to work creatively with clients on the development of customized solutions to complex business problems. Instead of just selling PCs to a customer, IBM now fields teams who analyze the customer’s workflow to determine the functions that equipment, such as mobile devices, could enable employees to perform optimally.

Transforming ...

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