CHAPTER 3: SEVEN THEMES
Theme one: Business case
Purpose
The purpose of the business case theme is to establish mechanisms to judge whether the project is (and remains) desirable, viable and achievable as a means to support decision-making in its (continued) investment.
What this means
The business case sets out the case to the business. “Please give us (the project team) your money today, and we will create products that will result in benefits in the future,” would be a business case, for example. It may seem that businesses must take a gamble on one project idea over all the others. But with solid research, diligent fact-finding, and careful financial assessment, the gamble can also be seen as taking a calculated risk.
Illustration
Over ...
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