Video description
This course is part one of user experience (UX) pro Jaime Levy’s five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design.
- Understand what UX strategy means and why it's crucial for innovative product development
- Learn a proven formula for performing UX strategy based on four essential tenets
- Discover why Lean Startup principles like validated user research are key to UX strategy
- Deconstruct the Airbnb and Uber apps to learn why they’re examples of killer UX design
- Learn what a value proposition is, why it’s needed in UX strategy, and how to create one
- Explore the five steps you must take to validate any value proposition
- Discover the UX strategy techniques you can use in any work environment
Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things interactive and customer friendly for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a mighty interesting bio on Wikipedia.
Publisher resources
Table of contents
- Introduction
- Why UX Strategy is Crucial
- The Four Tenets of My UX Strategy Framework
-
Validating the Value Proposition
- A Personal UX Strategy Anecdote: The Blockbuster Value Proposition
- Five Steps to Identify and Validate a Value Proposition
- Define Customer Segments and Their Problems by Creating a Provisional Persona
- Conduct Customer Discovery to Validate Your Provisional Persona
- Validating the Value Proposition Recap
Product information
- Title: Principles and Benefits of UX Strategy
- Author(s):
- Release date: December 2016
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491967188
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