Presentation
You usually need to make three presentations for a project. The first should include three initial designs, and each should be semi-complete. I like to present them at about 80 percent finalized, in grayscale. This initial showing of work is a place to discuss any concerns, ideas, or general thoughts.
At this stage, it is important to bring the client’s focus away from communicating deep ideas about their brand. Deep ideas require more storytelling than a logo can provide. Instead the goal should be to communicate something about the brand as quickly and simply ...
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