5

Directing Through Motivation

After going through this chapter, you will be able to understand:

  • the meaning and characteristics of direction
  • the concept of motivation
  • the process of motivating employees
  • the relation of motivation to employees’ morale and productivity
  • the different theories of motivation

Employee Motivation at Fortune Furnitech

To correctly identify the tools of motivation, an innovative furniture manufacturer, Fortune Furnitech, which engages qualified designers from NID, Ahmedabad, made use of two scales—a satisfaction scale and a dissatisfaction scale. The purpose of using dual scales was to understand the needs of the employees and take suitable action to ensure greater productivity and loyalty. The satisfaction ...

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