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Globalization and Business Organizations

After going through this chapter, you will be able to understand:

  • the debate on globalization
  • the process of development of globalization
  • the important players in globalization
  • the challenges of globalization for managers
  • the different types of approaches to globalization
  • globalization and international marketing
  • interrelations between globalization and culture
  • globalization and talent management

Operate Globally but Manage Culturally

It is said that each nation responds to cultural globalization differently. McDonald's may have proliferated around the world but the ingredients vary to fit in with local customs (from shrimp burgers in Japan to kosher burgers for Jewish customers). Its consumers ...

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