After reading this chapter, you should be able to:

  1. Understand the meaning, significance and characteristics of planning
  2. Enumerate the types and essentials of effective goals
  3. Understand the types of planning
  4. Enumerate the meaning and types of strategy
  5. Explain the approaches to planning
  6. Differentiate between strategic, tactical and operational planning
  7. Elucidate the steps in the planning process
  8. Understand planning premises
  9. List the barriers to effective planning
  10. Enumerate the steps to make planning effective
  11. List the feature and phases of MBO
  12. Explain the relevance of SWOT analysis
  13. Understand the steps involved in strategic quality planning

India’s Inspirational Managers

Indra Nooyi ...

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