Principles of Management

CHAPTER 14

Motivation and Morale

CHAPTER OBJECTIVES

After reading this chapter, you should be able to:

1. Understand the meaning and characteristics of motivation
2. Explain the importance of motivation
3. Enumerate the forms of motivation
4. Define the approaches to motivation
5. List the factors influencing the motivational process
6. Learn the steps of the motivational process
7. Discuss the different content theories of motivation
8. Explain the various process theories of motivation
9. Understand McGregor’s theory X and theory Y
10. Present an overview of Ouchi’s theory Z
11. Understand the meaning and process of employee engagement

India’s Inspirational Managers

Kiran Mazumdar-Shaw is the chairman and managing director of Biocon, India’s largest biotech company. ...