1.2 Managing the Firm

  1. LG3

  2. LG4

This book is about how managers running a firm can create value for the firm’s investors through sound financial decision making. Responsibility for creating value does not rest solely or even primarily on the finance function. Marketers create value by identifying the unmet needs of customers, by making customers aware that their firm can meet those needs, and by establishing a solid brand. Employees working in the operations and supply chain functions contribute to a firm’s value by streamlining manufacturing processes and securing reliable raw materials sources at reasonable cost. Human resources professionals help acquire and retain the talent firms need to achieve success. Accountants track the performance ...

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