Integrative Case 5
Lasting Impressions Company
Lasting Impressions (LI) Company is a medium-sized, privately owned commercial printer of promotional advertising brochures, booklets, and other direct-mail pieces. The firm’s major clients are ad agencies based in New York and Chicago. The typical job is characterized by high quality and production runs of more than 50,000 units. LI has not been able to compete effectively with larger printers because of its existing older, inefficient presses. The firm is currently having problems meeting run length requirements as well as meeting quality standards in a cost-effective manner.
The general manager has proposed the purchase of one of two large, six-color presses designed for long, high-quality runs. ...
Get Principles of Managerial Finance, 15th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
