The table explains the considerations for 4 types of products - Convenience, Shopping, Specialty, and Unsought. The explanation of each consideration for each product is given below.

Customer Buying Behavior

Convenience: Frequent purchase; little planning, little comparison or shopping effort; low customer involvement

Shopping: Less frequent purchase; much planning and shopping effort; comparison of brands on price, quality, and style

Specialty: Strong brand preference and loyalty; special purchase effort; little comparison of brands; low price sensitivity

Unsought: Little product awareness or knowledge (or, if aware, little or even negative interest)


Convenience: Low price

Shopping: Higher price

Specialty: High price

Unsought: Varies

Distribution ...

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