January 2017
Beginner
580 pages
160h 2m
English
The table has 4 columns, one for each position. The table contents in each column are given below.
Market Leader Strategies
Expand total market
Protect market share
Expand market share
Market Challenger Strategies
Full frontal attack
Indirect attack
Market Follower Strategies
Follow closely
Follow at a distance
Market Nicher Strategies
By customer, market, quality, price, service
Multiple niching