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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The table has 4 columns, one for each position. The table contents in each column are given below.

Market Leader Strategies

  • Expand total market

  • Protect market share

  • Expand market share

Market Challenger Strategies

  • Full frontal attack

  • Indirect attack

Market Follower Strategies

  • Follow closely

  • Follow at a distance

Market Nicher Strategies

  • By customer, market, quality, price, service

  • Multiple niching

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Publisher Resources

ISBN: 9780134492513