Skip to Main Content
Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The table has 2 columns: Legislation and Purpose. The contents of the rows are as follows:

Sherman Antitrust Act (1890): Prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce.

Federal Food and Drug Act (1906): Created the Food and Drug Administration (FDA). It forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs.

Clayton Act (1914): Supplements the Sherman Act by prohibiting certain types of price discrimination, exclusive dealing, and tying clauses (which require a dealer to take additional products in a seller's line).

Federal Trade Commission Act (1914): Established the Federal Trade Commission (FTC), which monitors and remedies unfair trade ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Contemporary Strategy Analysis, 10th Edition

Contemporary Strategy Analysis, 10th Edition

Robert M. Grant
Marketing Management, 16th Edition

Marketing Management, 16th Edition

Philip T. Kotler, Kevin Lane Keller, Alexander Chernev
Fundamentals of Business Communication, 1e

Fundamentals of Business Communication, 1e

Mukesh Chaturvedi, P. D. Chaturvedi

Publisher Resources

ISBN: 9780134492513