The table has three columns - Company, Product-Oriented Definition, and Market-Oriented Definition. The table lists 8 companies. Contents of each row are as follows:
Company: Chipotle
Product-Oriented Definition: We sell burritos and other Mexican food. Market-Oriented Definition: We give customers "Food With Integrity," served with a commitment toward the long-term welfare of customers and the environment.
Company: Facebook
Product-Oriented Definition: We are an online social network.
Market-Oriented Definition: We connect people around the world and help them share important moments in their lives.
Company: Home Depot
Product-Oriented Definition: We sell tools and home repair and improvement items.
Market-Oriented Definition: We empower consumers to ...
Get Principles of Marketing, 17/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.