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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The table has three columns - Company, Product-Oriented Definition, and Market-Oriented Definition. The table lists 8 companies. Contents of each row are as follows:

Company: Chipotle

Product-Oriented Definition: We sell burritos and other Mexican food. Market-Oriented Definition: We give customers "Food With Integrity," served with a commitment toward the long-term welfare of customers and the environment.

Company: Facebook

Product-Oriented Definition: We are an online social network.

Market-Oriented Definition: We connect people around the world and help them share important moments in their lives.

Company: Home Depot

Product-Oriented Definition: We sell tools and home repair and improvement items.

Market-Oriented Definition: We empower consumers to ...

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Publisher Resources

ISBN: 9780134492513