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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The table has 3 columns - "Type," "Description," and "Examples." The table contents for each store type are as follows.

Specialty store: A store that carries a narrow product line with a deep assortment, such as apparel stores, sporting-goods stores, furniture stores, florists, and bookstores.

Examples: REI, Sunglass Hut, Sephora, Williams-Sonoma

Department store: A store that carries several product lines—typically clothing, home furnishings, and household goods—with each line operated as a separate department managed by specialist buyers or merchandisers.

Examples: Macy's, Sears, Neiman Marcus

Supermarket: A relatively large, low-cost, low-margin, high-volume, self-service operation designed to serve the consumer's total needs for grocery and household ...

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Publisher Resources

ISBN: 9780134492513