The table categorizes objectives into "Informative Advertising," "Persuasive Advertising," and "Reminder Advertising" as given below.
Informative Advertising
Communicating customer value
Suggesting new uses for a product
Building a brand and company image
Informing the market of a price change
Telling the market about a new product
Describing available services and support
Explaining how a product works
Correcting false impressions
Persuasive Advertising
Building brand preference
Persuading customers to purchase now
Encouraging switching to a brand
Creating customer engagement
Changing customer perceptions of product value
Building brand community
Reminder Advertising
Maintaining customer relationships
Reminding consumers where to buy the product
Reminding consumers ...
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