The table has 3 columns: Medium, Advantages, and Limitations. The table contents for each Medium are given below.
Television
Advantages: Good mass-marketing coverage; low cost per exposure; combines sight, sound, and motion; appealing to the senses
Limitations: High absolute costs; high clutter; fleeting exposure; less audience selectivity
Digital, mobile, and social media
Advantages: High selectivity; low cost; immediacy; engagement capabilities
Limitations: Potentially low impact; high audience control of content and exposure
Newspapers
Advantages: Flexibility; timeliness; good local market coverage; broad acceptability; high believability
Limitations: Short life; poor reproduction quality; small pass-along audience
Direct mail
Advantages: High audience ...
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