The indicators are classified into 5 segments, as given below.
Demographic Characteristics
Education
Population size and growth
Population age composition
Sociocultural Factors
Consumer lifestyles, beliefs, and values
Business norms and approaches
Cultural and social norms
Languages
Geographic Characteristics
Climate
Country size
Population density—urban, rural
Transportation structure and market accessibility
Political and Legal Factors
National priorities
Political stability
Government attitudes toward global trade
Government bureaucracy
Monetary and trade regulations
Economic Factors
GDP size and growth
Income distribution
Industrial infrastructure
Natural resources
Financial and human resources
Get Principles of Marketing, 17/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
