January 2017
Beginner
580 pages
160h 2m
English
In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the five marketing management functions shown in
Figure 2.6—analysis, planning, implementation, organization, and control. The company first develops company-wide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through ...