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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

Buying Decision Behavior and the Buyer Decision Process

Types of Buying Decision Behavior

Buying behavior differs greatly for a tube of toothpaste, a smartphone, financial services, and a new car. More complex decisions usually involve more buying participants and more buyer deliberation. A green circle icon. Figure 5.4 shows the types of consumer buying behavior based on the degree of buyer involvement ...

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Publisher Resources

ISBN: 9780134492513