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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

Services Marketing

Services have grown dramatically in recent years. Services now account for almost 80 percent of the U.S. gross domestic product (GDP). Services are growing even faster in the world economy, making up almost 63 percent of the gross world product.20

Service industries vary greatly. Governments offer services through courts, employment services, hospitals, military services, police and fire departments, the postal service, ...

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Publisher Resources

ISBN: 9780134492513