January 2017
Beginner
580 pages
160h 2m
English
Some companies pay too little attention to their distribution channels; others, however, have used imaginative distribution systems to gain a competitive advantage. A company’s channel decisions directly affect every other marketing decision. Management must make channel decisions carefully, incorporating today’s needs with tomorrow’s likely selling environment.
In creating customer engagement and value, a company can’t go it alone. It must work within an entire network of partners—a value delivery network—to accomplish this task. Individual ...