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Sales Promotion

Personal selling and advertising often work closely with another promotion tool: sales promotion. Sales promotion consists of short-term incentives to encourage the purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now.

Advertisement shows an Orange leaf cup filled with yogurt. A text above the cup reads "life is better with orange leaf." Text alongside reads "Buy 1 cup of yogurt, Get 1 cup Free" "20 percent off on your next purchase." — Sales promotions are found everywhere. For example, your ...

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