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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

Social Media and Mobile Marketing

Social Media Marketing

As we’ve discussed throughout the text, the surge in internet usage and digital technologies and devices has spawned a dazzling array of online social media and other digital communities. Countless independent and commercial social networks have arisen where people congregate to socialize and share messages, opinions, pictures, videos, and other content. These days, it seems, almost everyone is buddying up on Facebook ...

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Publisher Resources

ISBN: 9780134492513