January 2017
Beginner
580 pages
160h 2m
English
Whether a company is the market leader, challenger, follower, or nicher, it must watch its competitors closely and find the competitive marketing strategy that positions it most effectively. And it must continually adapt its strategies to the fast-changing competitive environment. This question now arises: Can the company spend too much time and energy tracking competitors, damaging its customer orientation? The answer is yes. A company can become so competitor centered that it loses its even more important focus on maintaining profitable customer relationships.
A competitor-centered company is one that spends most of its time tracking competitors’ moves and market shares and trying to find strategies ...