January 2017
Beginner
580 pages
160h 2m
English
At first, many companies opposed consumerism, environmentalism, and other elements of sustainable marketing. They thought the criticisms were either unfair or unimportant. But by now, most companies have grown to embrace sustainability principles as a way to create both immediate and future customer value and strengthen customer relationships.
Under the sustainable marketing concept, a company’s marketing should support the best long-run performance of the marketing ...