January 2017
Beginner
580 pages
160h 2m
English
In this chapter, we addressed many of the important sustainable marketing concepts related to marketing’s sweeping impact on individual consumers, other businesses, and society as a whole. Sustainable marketing requires socially, environmentally, and ethically responsible actions that bring value to not only present-day consumers and businesses but also future generations and society as a whole. Sustainable companies are those that act responsibly to create value for customers in order to capture value from customers in return—now and in the future.
Sustainable marketing ...