Marketing Jobs
This section describes some of the key marketing positions.
Advertising
Advertising is one of the most exciting fields in marketing, offering a wide range of career opportunities.
Job Descriptions
Key advertising positions include copywriter, art director, production manager, account executive, account planner, and media planner/buyer.
Copywriters write advertising copy and help find the concepts behind the written words and visual images of advertisements.
Art directors, the other part of the creative team, help translate the copywriters’ ideas into dramatic visuals called “layouts.” Agency artists develop print layouts, package designs, television and video layouts (called “storyboards”), corporate logotypes, trademarks, and ...
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