References
Chapter 1
1. Adam Lashinsky, “Nike’s Master Craftsman,” Fortune, December 1, 2015, pp. 95–102; Mark Fidelman, “Nike Is Dominating the World Cup—Here’s Why,” Forbes, July 1, 2014, www.forbes.com/sites/markfidelman/2014/07/01/nike-is-dominating-the-world-cup-heres-why/; Scott Cendrowski, “Nike’s New Marketing Mojo,” Fortune, February 13, 2012, http://fortune.com/2012/02/13/nikes-new-marketing-mojo/; Mary Lisbeth D’Amico, “Report Sends Nike and Adidas to Head of Digital Marketing Class,” Clickz, September 25, 2012, www.clickz.com/clickz/news/2208172/report-sends-nike-and-adidas-to-head-of-digital-marketing-class; Marina Nazario, “An Underdog Is Taking Over the Sneaker Market,” Business Insider, September 29, 2015, www.businessinsider.com/skechers-sales-are-on-fire-2015-9; ...
Get Principles of Marketing, 17/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
