Principles of Marketing, 17/e

A

• Aaker, Jennifer, 145n23

• AARP, 312

• ABC, 540

• ABC World News, 443

• Abercrombie & Fitch, 492, 530

• Abercrombie Kids, 75

• Abramovich, Giselle, 75n15, 105n

• Abrams, Rachel, 270n

• Academy Awards, 24, 399, 540

• Accenture, 243

• Acqua di Cristallo, 159

• Active Fitness, 192

• Acura, 563

• Acxiom, 193

• Ad Council, 7, 115, 137, 225

• Adams, Susan, 53n, 171n, 562n40

• Adamson, Brent, 168n8

• Adamy, Janet, 187n1

• Addady, Michael, 430n5

• Adidas, 3, 79, 439, 495–496, 545, 599–600

• ADP administrative services, 462

• AdSense (Google), 526

• Advertising Age, 427, 509, 587n

• Adweek, 425n, 453n, 499n, 593n

• Aflac, 239

• Africa, 196, 348, 361, 540, 548, 549, 554, 557

• Agdal, Nina, 193

• Agents of S.H.I.E.L.D., 451

• AGIT Global, 309

• Air Canada, 341

• Air China, 341

• Air Wick, 521

• Airbnb, 94, 251–253 ...