Principles of Marketing, 17/e

G

• Gaenzle, Anthony, 177n

• Gage, Deborah, 13n12

• Gain (P&G), 199, 268

• Gal Meets Glam (blog), 496

• Gallagher, Dan, 455n1

• Gallup Consulting, 461

• Gap Inc., 51, 229, 330, 372, 376, 384

• Gap Kids, 75

• Gara, Tom, 284n1

• Garnier, 559

• Garrison, Mark, 130n

• Gasparro, Annie, 67n1

• Gates, Bill, 33, 552

• Gatorade (PepsiCo), 104, 105

• Gaudiosi, John, 386n33

• GAZ Group, 557

• GE Aviation, 459

• GE Healthcare, 459

• Gebbla, Joe, 252

• Geeley, 344

• GEICO, 101, 206, 239, 337, 346, 426–427, 452, 453, 488, 489, 504

• Geller, Jessica, 75n15

• Geller, Lois, 504n38

• General Electric (GE), 13, 46, 174–178, 224, 240, 265, 307, 436, 457, 459, 530, 532, 544, 545, 553, 578

• General Foods, 561

• General Mills (GM), 77, 90, 140, 142, 164, 408–409, 430

• General Mills Convenience and Foodservice, 177