Principles of Marketing, 17/e

J

• Jack, Andrew, 99n1

• Jacobs, Bert, 18

• Jaguar, 104

• Jain, Subhash C., 122n31

• James, LeBron, 104, 138, 207, 224, 452, 551

• Japan, 47, 78, 149, 159, 170, 319, 363, 387, 543, 545, 548, 552, 553–554, 555, 557, 559, 560–561, 562, 595

• Japsen, Bruce, 593n

• Jaret, Peter, 324n

• Jargon, Julie, 348n16

• Jarman, Abbie, 70n3

• Jaron, Julie, 246n42

• Jay Z, 199

• JCPenny, 287, 366, 369, 435, 577

• J.Crew, 372

• Jeep, 89

• Jefferson, Cord, 77n22

• JELL-O (Kraft), 117, 243, 561

• Jelly Belly, 243

• Jennings, Lisa, 193n10

• Jessica Jones, 540

• JetBlue Airways, 11, 16–17, 46, 243

• JH Audio, 202

• Jiff Peanut Butter, 48

• Jiffy Lube, 375

• Jimmy Choo, 379

• Jimmy Dean (Tyson Foods), 149

• Jimmy John’s, 206

• Jimmy Kimmel Live, 146

• Jincks, Andrea, 400n1

• Jink, Beth, 521n

• Jlepang, 568

• Jobs, Steve, 515