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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

N

  • Nabisco, 24

  • Nagarjuna, Phani, 117n21

  • Nagle, Thomas, T., 285n2, 324n19

  • Nagy, Evie, 199n17

  • Nair, Hari, 551n

  • Narayan, Adi, 547n7

  • Narayandas, Das, 59n16

  • Narus, James A., 472n20

  • NASA, 2526

  • NASCAR, 17, 113

  • Nassauer, Sarah, 378n17, 515n

  • National Advertising Division of the Council of Better Business Bureaus, 430

  • National Basketball Association (NBA), 138, 382, 496, 544

  • National Do Not Call Registry, 506

  • National Enquirer, 440, 443

  • National Geographic, 499

  • National Highway Traffic Safety ­Administration, 7

  • National Retail Federation, 375n

  • National School Lunch Program, 181

  • Naughton, Nora, 229n15

  • Nautica, 59

  • Nazario, Marina, 3n1

  • NBCUniversal, 215, 478, 540

  • NCIS, 415

  • Nebraska, 560

  • Neeli-Bendapudi, 234n21

  • Neeson, Liam, 415

  • Neff, Jack, 119n23, 142n18, ...

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Publisher Resources

ISBN: 9780134492513