Principles of Marketing, 17/e

V

• Vaglanos, Alana, 191n5

• Valentin, E. K., 314n10

• Vallie, Annaleigh, 549n16

• Van Damme, Jean-Claude, 424

• Vance, Ashlee, 308n2

• Vann, Lee, 136n4

• Vans (shoes), 59

• Vasel, Kathryn, 304

• Vega, Tanzina, 272n23

• Vegemite, 535

• V8, 129

• Velcro, 243

• Venezuela, 551

• Vera Wang, 378

• Vergara, Sophia, 412

• Verhoef, Peter C., 21n25

• Verizon Wireless, 79, 87, 241, 311, 431, 523, 524, 530

• Versace, 372

• Veterans Affairs Medical Centers, 175

• VF Corporation, 59, 535

• Vicks NyQuil, 443

• Vicks ZzzQuil, 247

• Victoria’s Secret, 383, 497, 553

• Vietnam, 548, 549

• Viking appliances, 225

• Vila, Charles, 129

• Vilhelmsson, Anders, 425

• Vimeo, 219

• Vine, 17, 18, 139, 140, 176, 177, 406, 490, 495

• Vines, Richard, 274n27

• Virgin America, 215–217

• Virgin Group, 216

• Virginian-Pilot, 397n

• Visa, 204