Principles of Marketing, 17/e

Z

• ZA Associates, 483

• Zale, Joseph, 285n2, 324n19

• Zappos.com, 16, 114, 120, 206, 236, 237–238, 240, 243, 359, 385, 527

• Zara, 376, 527, 530, 544

• Zawada, Craig C., 324n19

• Zeel, 334

• Zeithaml, Valerie A., 21n25, 21n26, 59n16, 60n

• Zhou, Josephine Yu, 527n12

• Zilinskas, Matt, 309

• Zimmerman, Ann, 121n27

• Zimmerman, Kim, 460n5, 461n6

• Ziobro, Paul, 284n1

• Zipcar, 235

• Ziploc, 243

• Zmuda, Natalie, 238, 318n14, 376n14

• Zoltners, Andris A., 461n6, 484n

• Zombie Farm (video game app), 502

• Zoom (conferencing), 466

• ZoomSystems, 507

• Zuckerberg, Mark, 33, 64–65

• Zulily, 382