January 2017
Beginner
580 pages
160h 2m
English
Baby boomers, 73
Bait and switch, 418
Barnacles, customers, 22
Barriers to trade, 546
Barter, international trade and, 551
Basing-point pricing, 315
Behavior, consumer. See Consumer buyer behavior
Beliefs
Benchmarking, 522
Benefits, product, 242
Benefits sought segmentation, 192
Big data
Big idea, 436
Billboard advertising, 442
Biodegradable packaging, 81
Biometric measures, market research and, 115
Blogs