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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

B

  • Baby boomers, 73

  • Bait and switch, 418

  • Barnacles, customers, 22

  • Barriers to trade, 546

  • Barter, international trade and, 551

  • Basing-point pricing, 315

  • Behavior, consumer. See Consumer buyer behavior

  • Behavioral segmentation, 192193

  • Behavioral targeting, online, 113114

  • Beliefs

    • consumer buying behavior and, 149

    • and values, brand, 242

  • Benchmarking, 522

  • Benefits, product, 242

  • Benefits sought segmentation, 192

  • Big data

  • Big idea, 436

  • Billboard advertising, 442

  • Biodegradable packaging, 81

  • Biometric measures, market research and, 115

  • Blogs

    • BryanBoy, 496

    • content marketing and, 404

    • digital marketing and ...

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Publisher Resources

ISBN: 9780134492513