Principles of Marketing, 17/e

C

• Call objectives, 470

• Call plan, 464

• Call reports, 465

• CAN-SPAM Act (2003), 86, 509

• Capital items, 224

• Captive-product pricing, 310–311

• Caring capitalism, 87

• Cash cows, 43, 45

• Cash discount, 311

• Cash rebates, 314

• Cash refunds, 475

• Catalog marketing, 490, 505, 543

• Category killers, 371

• Causal research, 107

• Cause-related marketing, 87

• Central American Free Trade Agreement (CAFTA-DR), 548

• Cents-off deals, 475

• Channels of distribution. See Distribution channels

• Charity, cause-related marketing and, 87

• Chief marketing officer (CMO), 58

• Chief privacy officer (CPO), 124

• Children

  • child-proof packaging and, 228

  • influence on buying decisions, 142

  • online privacy and, 509–510

  • protecting online, 508

  • social media and, 598

  • target marketing and, 203, 215