January 2017
Beginner
580 pages
160h 2m
English
Call objectives, 470
Call plan, 464
Call reports, 465
Capital items, 224
Caring capitalism, 87
Cash discount, 311
Cash rebates, 314
Cash refunds, 475
Category killers, 371
Causal research, 107
Cause-related marketing, 87
Central American Free Trade Agreement (CAFTA-DR), 548
Cents-off deals, 475
Channels of distribution. See Distribution channels
Charity, cause-related marketing and, 87
Chief marketing officer (CMO), 58
Chief privacy officer (CPO), 124
Children