C

  • Call objectives, 470

  • Call plan, 464

  • Call reports, 465

  • CAN-SPAM Act (2003), 86, 509

  • Capital items, 224

  • Captive-product pricing, 310311

  • Caring capitalism, 87

  • Cash cows, 43, 45

  • Cash discount, 311

  • Cash rebates, 314

  • Cash refunds, 475

  • Catalog marketing, 490, 505, 543

  • Category killers, 371

  • Causal research, 107

  • Cause-related marketing, 87

  • Central American Free Trade Agreement (CAFTA-DR), 548

  • Cents-off deals, 475

  • Channels of distribution. See Distribution channels

  • Charity, cause-related marketing and, 87

  • Chief marketing officer (CMO), 58

  • Chief privacy officer (CPO), 124

  • Children

    • child-proof packaging and, 228

    • influence on buying decisions, 142

    • online privacy and, 509510

    • protecting online, 508

    • social media and, 598

    • target marketing and, 203, 215

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