Principles of Marketing, 17/e

D

• Data

  • internal databases, 103

  • misuse of research, 124–125

  • primary, 108–116. See also Primary data

  • privacy and, 85, 86, 87

  • secondary, 108

  • See also Big data; Marketing research

• Databases, 101

  • internal, 103

  • marketing, privacy and, 509

• Deceptive marketing practices, 577

• Deceptive packaging, 577

• Deceptive pricing, 324, 326, 577

• Deceptive promotion, 577

• Deciders, 168

• Decision process, business buyer. See Business buyer decision process

• Decline stage, product life cycle, 272, 273

• Deficient products, 591

• Demand

  • customer, 6

  • market leader strategies for, 530–531

  • price elasticity and, 298–299

  • pricing and, 297–299

• Demand chain, 334–335. See also Supply chain

• Demand curve, 298

• Demand management, 10

• Demographics, 72–73

  • advertising and, 441

  • age/structure of ...